Revamp Your eCommerce Marketing Strategy for 2017

As the new fiscal year looms in the eCommerce marketing strategy for your business must also reconsidered to keep up with the latest trends. Listed below are a few things you should do when coming up with a new marketing plan for 2017.

Collect Data

When you are planning on introducing a new marketing tactic to your company and applying it to the business cycle then make sure your suggestion is based on previous data. Even if the idea is a hunch or gut-feeling there should be some measured examples to support the plan.

Though this information cannot guarantee results it gives the person enough confidence to pursue the plan and see it through. Even if you fail there is a lesson in the attempt and the next time you try something new you will be better prepared. Any parameter that can be measured can be improved.

Therefore it is always a good idea to keep measurements for every marketing strategy for future reference so they can be analyzed when needed and improved by making informed changes.

Create a Strategy

To pull off a successful marketing campaign it is better to have a clear idea of what you are aiming to accomplish before making starting out. Do you wish to acquire new customers, generate more revenue or expand the business? Your marketing strategy should reflect the goals you have set for your business.

For example, if an eCommerce business wants to increase profit and their data shows that existing customers are more profitable for the business than new ones then it is not a good idea to spend a lot of money on pay-per-click advertising or SEO as they are ways to attract new customers.

Focus on Content Marketing

Content marketing is by general consensus the most successful way to create more sales leads. This is a long-term marketing tactic used to acquire, engage and retain clients. Marketers are slowly realizing the importance of content marketing and many retail brands are using it to improve their conversion rate.

Make Videos

A survey revealed that viewers watch around six hours of videos on social media platforms such as YouTube, Facebook, Twitter and Snapchat every day. This tells us that the best way to engage customers is by creating new videos which have a better chance of engaging the audience than any other form of content.

Videos can be used to create brand awareness, market new products and announce brand promotions and sales. Already established video influencers can also be contacted to review your products on their channels and market them to their huge following.

Optimize Your Website for User-Friendliness

A website that is mobile-friendly, accessible, responsive and high-performing is necessary for any eCommerce business. Optimizing the website to improve the user experience and interface is also a part of marketing. The website needs to be functional so the customer can get the most out of it. Many of the users will be accessing the site on their mobile devices and tablet phones therefore it is necessary to make the website accessible on all platforms. It should also have minimum loading time to ensure clients don’t abandon carts out of frustration. You should checkout Shopify‘s services if you want an ecommerce platform that is mobile-friendly and easy to use.

Send Emails

Email marketing still remains the most efficient way to increase eCommerce sales. It provides quick results and is incomparable to any other marketing activity. A report published by Campaign Monitor reported that email marketing produces an ROI of $38 for every $1 spent on it, making it the most profitable investment for an eCommerce business.

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